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ST. PAUL, Minnesota. Aug. 29, 2022 – Education Minnesota launched the latest phase of its paid media efforts Monday with back-to-school ads as part of its “Believe in ‘We’” campaign.
“Believe in ‘We’” is a multimedia initiative aimed at uniting Minnesotans in support of the one place that gives every student’s dreams a chance: public schools.
The new TV ads will appear statewide on broadcast and cable outlets through Sept. 16.
The ads and other video back-to-school videos are viewable at Education Minnesota’s YouTube page. Online, social and print advertising will also carry the welcome message.
“Even after some of the most difficult years in education, Minnesota’s educators see the bigger picture – that every school, every class, every learner and every dream deserves an equal chance,” said Denise Specht, president of Education Minnesota. “That could mean digging into their own pockets for school supplies, or spending their summers researching new and more effective ways to engage and inspire learners. They all share a simple passion for helping students be all they can be, and they are excited to greet all new and returning students back to school.”
The “Believe in ‘We’” website includes insightful videos featuring educators discussing how they are preparing to welcome students back to the classroom at www.BelieveInWeMN.com.
About Education Minnesota
Education Minnesota is the voice for professional educators and students. Education Minnesota’s members include teachers and education support professionals in Minnesota’s public school districts, faculty members at Minnesota’s community and technical colleges and University of Minnesota campuses in Duluth and Crookston, retired educators and student teachers. Education Minnesota is affiliated with the American Federation of Teachers, National Education Association and AFL-CIO.