Results of our campaign 2018 worksite action leader program
77,952 educators voted in the 2018 election, including 23,200 who skipped the last midterm election in 2014. 69.3 percent of educator voters targeted by our worksite action leader program voted on (or before) Nov. 6, 2018!
Our staff and members complied tens of thousands of data points from our 2018 campaign efforts so that we could analyze the impact of the worksite action leader program.
As was widely reported, general public voter turnout in the 2018 general election was historic for a midterm election, and Minnesota voters had the highest participation in the nation.
However, we wanted to find out how the incredible efforts of the 2018 worksite action leaders may have increased the educator vote specifically.
We found that educators voted at higher rates than the general public. Most promising in our data analysis was the indication that educators at worksites with highly active worksite action leaders had the greatest bump above expected voter turnout.
Educators identified as “get out the vote” voters showed up to the polls at higher rates, especially if they were at a site with a worksite action leader:
GOTV voters at worksites without a worksite action leader: 8.5 percent higher turnout than similar general public GOTV voters.
GOTV voters at worksites with worksite action leaders: at least 10.5 percent higher turnout than similar general public GOTV voters.
GOTV voters at worksites with worksite action leaders who completed full voter engagement programs including one-on-one conversations, voter pledge cards and voter engagement activities: 15.1 percent higher turnout than similar general public GOTV voters.
To learn more about voter turnout in your workplace or local union, email email@example.com, and save the date for the 2020 Education Minnesota political action conference to be held in the Twin Cities Jan. 31-Feb. 1.